How to write a book the easy way

Some people love writing. Some people don’t. And yet those that don’t, still love speaking, thinking and often reading. I believe it’s not writing that they have a problem with but the method they go about it.

Here are 7 top tips to make it easier, more enjoyable and quicker.

1. Plan your book out in a non-linear way
(See here on how to mess this up)

Non-linear means not doing things in order. This is so important when planing your book otherwise you’ll loose the big picture and the purpose that will drive your motivation. Some people swear by the concept of MindMaps where you write the name of the book in the centre of a bit of paper and have ideas curving off it like tentacles. Each of those tentacles has further ideas sprouting off them. The problem with this is that it requires a set hierarchy from the very start. You need to know what the top level chapters or main headings are to begin with. This is not helpful. A better was is to be far more random to start with (and keep the big all-singing-all-dancing MindMap method for later to create the structure). So start by writing down random ideas that should be included in the book on a big piece of paper. Each of these points re in effect mini-MindMaps from which you can spur off further ideas of content. But this way you have the freedom to not worry about what comes first or what’s more important. This method allows your mind to keep thinking.

2. Research: Not too much, not too little, just enough

Facts should be backed up with references where necessary, but having to have references for everything is tedious and often slows down your writing. There’s a simple way to get around this. You book should have the relevant facts, of course, but the majority of the text should be your own opinion, your own interpretation of the data. People don’t want too much data, they want to know what it means. So get the facts right and then give the readers your take on it.

3. Use your speaking voice

So many eloquent, friendly, passionate, interesting people start writing and turn into robotic bores. It’s as if they think you have to formalise your words and sentences in the written form. You don’t. Write as you speak. It’s not a legal document you’re writing. Your authority comes from the value of the content not the high and mighty way you write it. If you’ve ever found yourself writing in this formal way you’re actually falling calling upon the events of 1066 which shaped the class and power systems in Britain and later her Empire, colonies and the English speaking world. This is still true if you’re writing in the US where you thought you were immune to class struggles – the shadow of the Norman invasion is in your power structures too. When the French speaking Normans took power their formal, latin based conceptual language, removed from everyday life, became the manner in which those in power spoke and wrote. The Anglo-Saxons, mostly who were illiterate, did all the work and theirs was the language of action, and of the present. These modes of speaking informally and writing formally is our default way of communicating today. Use contractions (don’t instead of do not) if you’re sharing stories, make it sound personable. Only switch to the formal legal sounding language if you want to dominate and force something on the reader. Let’s face it, that’s not really the kind of book you should be writing.

4. Write in short chunks

Readers don’t want great big sprawling chapters. If they wanted a long drawn out mystery they’d be reading a novel. If we make each of the points we make into a neat, digestible section which has a middle, beginning and end of its own where the point is clear. The reader will not only be able to read it and digest it easier, you’ll find it more satisfying to write.

5. Time

Everybody has time to write if they really want to do it. The problem comes when you leave your writing till the gaps in your busy schedule. Let’s face it; there are no gaps in your busy schedule. Writing has to be scheduled in just the same as everything else. The mistake people make is putting their writing time in the wrong place. If you get tired on an evening and all you want to do is unwind, relax, watch television, have a glass of wine, deal with the kids and their problems, eat and/or cook supper, go out or whatever, you’re not going to do any writing. Find the slot where you feel like doing it. It might be first thing in the morning, instead of jumping straight into emails or admin, do something creative. Save those mindless administrative tasks for when your creative brain has had enough and use it’s power when it’s fresh and ready to go.

6. Space

The rule is simple. Don’t write in the location where you would normally do non-creative tasks like administrative work. Find another desk in the same room, a different room, outside, another building, a coffee shop somewhere, anywhere that works for you. If that means getting a laptop, iPad of even a good old-fashioned notebook, just get hold of them and get on with it. It’s often better to have the tool you use as an exclusive creative tool if at all possible (i.e. not the laptop that you do your accounts on for the same reason as having a different room.) It’s all about doing the right thing to create that right state of mind.

7. Just do it

When you’re in your writing zone, just write (don’t edit). If you can’t think of the perfect bit to write just write any bit. It doesn’t matter. Compare it with exercises or circuit training. You wouldn’t stand there and worry about what order to do the exercises in, it doesn’t really matter, just pick one and get started. The act of writing inspires writing. Even if what you’re writing doesn’t feel particularly good or relevant to your main purpose, just do it.

Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.

Turn your Blog into a book: 

Book Ayd to speak at your event.
For more interesting info see:

We all hate textbooks so why do people write them?

textbookThere’s a place for textbooks. They belong as reference material for classrooms and courses. They don’t work in isolation. They supplement other learning materials such as lectures, seminars or workbooks.

But as far as we’re concerned as experts who write, they are irrelevant. Unless you have been commissioned by a major publisher, who has the infrastructure to get the book to market and you have been paid in advance to write it, there is absolutely no point in writing a textbook.

So why does everyone do it?

When experts begin writing their book, either to pitch unsolicited to a publisher or with a view to self publish, they begin in couple of particular ways.

Here’s the wrong way. We can call it the linear method or ‘the brain dump’.

Linear authors start by writing everything they think they possibly know about everything they know. It’s so unstructured that they try desperately to think of a start, to give them something to hang onto. Since there’s no plan, defined topic or target market in mind they have no choice but to try to start at a beginning. Such books begin with variations of “I was born at an early age in my home town” and “In the beginning…”.

This linear way of starting kills the motivation to write really quickly. The actual ‘beginning’ of any story is usually very boring. Boring to write and boring to read. It’s also out of context. The reader is given no clues at that point as to what’s going to happen. That’s why most fiction and all movies start well into the story. The action has already begun.

Good authors recognise that they’re not telling the entire story of everything, they’re just telling one story that sits within a bigger story. A James Bond film doesn’t start with him being born. It doesn’t start with him sitting in the secret service offices waiting for the phone to ring. It starts at the peak of some action.

“But I’m not writing stories! I’m not writing fiction!” I imagine I hear you cry. I doesn’t matter. The same rules apply. Any writing needs to engage the reader enough so that they don’t stop reading through boredom.

The only book that’s allowed to start at the beginning of all creation is the Bible. And even with that the writers wrote that very first bit of Genesis last.

This linear way of writing is bad for the reader but it’s worse for the writer. It will almost always create ‘writers block’ which we can define as boredom, lack of confidence and lack of inspiration. If those blocks are overcome the result is a textbook.

These textbooks start tediously at the beginning with simple introductory concepts and then get more complex and more tedious as it progresses. Then at the end when it delivers the most complex, in-depth material, it stops. Then there’s an index (which is totally useless as you can’t dip into such a book as you would have had to read everything up to that point for it to make sense.)

These boring textbooks are often written by lively, passionate, friendly, talented people. So why do they leave out all that passion and emotion when they write?

The solution to all this, to write an engaging book, perhaps one that can be dipped into and most useful of all, one that you can actually write AND finish, is to write a non-linear book or write the book in a non-linear way.

Have you ever read a textbook? Probably not. If you did it would only have been because there was a gun pointed at your head.

No-one reads textbooks. So don’t write one.

We’ll look at the alternative method in my next post.

Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.

Turn your Blog into a book: 

Book Ayd to speak at your event.
For more interesting info see: