We’ve all seen them. Those free business cards with the clip art image in the top left and Vistaprint printed on the back. They’re great for children and for clubs, but there’s no way any type of business that charges money for its services should be using them. Here’s why:
Business cards are still one of the first ‘touch-points’ you make with a potential client. A touch-point is where a first impression is made in just a few seconds. Some of the others are: your handshake, how you answer the phone, your office reception, your advertising and your website. What impression does a flimsy free card make in those vital seconds?
(People who use free business cards often don’t have their own domain name url for their email. This too is a disaster. Do they not know how cheap email hosting is compared to the very high cost of looking like an amateur?)
If you’re not prepared to spend money on promoting your brand in the simple way as having a good business card you are sending the message to the world that you don’t care a fig about their needs. What you’re saying is:
“I’m on the take, to grab what I can. You have to pay dearly for my over inflated services, but I’m not going to invest in you or give you any value. I’m too cheap, tight and self-serving to do that. In fact, I’m actually lacking in confidence so much in myself and my business that I felt it was too great a risk to invest in a half decent business card. This way, by not spending any money, I may be able to con someone into being a client, but if not well, I haven’t lost anything.”
Is that what you think? Because that is what your prospects will think in a heart beat.