Ode to Expertise Branding

The meeting went well

And you seemed to get on

With the prospective client you met

He liked what you offered

And would soon get in touch

To place an order you felt certain to get.

Your problem began

With a tiny detail

He’d neglected to reveal at your loss

The decision to place

Such an order was not his

That duty had to fall to his boss

Now she, you hadn’t met

So the pleasure befell

Her subordinate to fill in the details

He tried his best to describe

And recall your best side

But the messages started to fail

So the boss soon lost interest

And he tried to enlighten her

By showing your promo material instead

But that failed to excite her

The low quality perhaps frightened her

And by this time you’d lost all street cred

So the call never came through

And presumably the order

Was placed with a competitor who’s now doing fine

And he moral of the story

Is if you’re not in the room

Make sure your branding let’s your expertise shine