There are certain types of authors that I’ve found and worked with. Each has advantages and disadvantages that need to be understood if a book project is to be successful. A book is like a rocket: it needs an awful lot of energy to take off and get going. It needs a constant supply of energy to overcome gravity and keep going, but once it’s in orbit it will move all on its own. Here is a list of the types I’ve found:
The Creator/Collectors: these people love creating stuff. They love having stuff in their hands. You’ll probably find their homes and offices full of books. And not just the obvious ones. They probably quite like nice looking, luxurious hardbacks. Those beautiful ‘coffee table’ books. They probably haven’t read many of them, but love having them.
Advantages: Have a strong desire to hold their book in their hands and see it on the shelf.
Disadvantages: May put form over function and create a beautiful product that doesn’t do anything
The Self-Help Junkie: these people will devour every theory that comes along. E Myth? NLP? 7 habits? Robbins? Rich Dad? Who Moved My Cheese? They have not only read them all, they can quote you passages from them.
Advantages: They know how books work.
Disadvantages: Could unconsciously regurgitate old messages or be far too aware of them all and be paralysed, unable to come up with something original.
The Consultant: They know their stuff. Possibly have their own unique material or way of doing things after years in practice. Tend to be practical. Like things to happen quickly. Often overlook or have little experience in marketing.
Advantages: They have a wealth of material and can explain it well.
Disadvantages: See writing as a chore. Tend to turn their exciting material into dull tips sheets, excluding their personality.
Give Sunmakers a call to help identify what are your own strengths and weakness and will help overcome objections and problems you have with your book idea with tactics and strategies. It will give ideas to help formulate a worthwhile purpose, agenda and business plan for you book. It will give ideas to help create an interesting metaphor to give the book that wow factor and will inspire and motivate you to begin, to keep going and to finish as well as giving information on how to publish, produce, promote and proliferate your finished book.
Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.
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