Image is everything

Everyone loves the Royal Family. Or at least they do now. We saw that wonderful wedding. What a lovely couple. The Queen has gone to Ireland. What a nice old lady she is. It was only a month or so ago when nobody gave a monkey’s. So what’s changed? The Royal Family hasn’t changed. We’ve changed. We’ve changed the way we think about them. We’ve shifted our old view of staid, old and irrelevant to something else. They suddenly seem exciting, vital, relevant, nice.

So how did they do it? Was it by delivering clever sound bites? Was it great oration, wonderful storytelling? Was it by giving great case studies, testimonials? Was it by giving the top tips on this or that or the answers to some carefully compiled FAQs? Was it a re-telling of a story of triumph over adversity? Did they climb a mountain or win an award or medal? Did they have a hit record or tell some great jokes? Were they top TV pundits or political insiders? Was it particular industry information that they gave us or insight into the future? Was it tips on psychology, fitness or weight loss support? Did they deliver cutting edge info on NLP? Did they teach us how to sell, how to increase profits, be more creative, use social media?

No. They did none of these things. They did nothing. Said nothing. They just looked good.

You’re probably used to crafting your speech, delivering your training or providing your consultancy. But when it comes to your book, you need to really think, really think about image. Image makes people feel. If they don’t feel good, or whatever the relevant emotion is for the right state of mind for them to take on and read your book, it will all have been for nothing.

You have to start thinking like this or you’re just in the vanity publishing game. If you really think it’s all about the words you’ve written just email it to your readers. Just take it down the local photocopy shop and print out a load of copies of your Word doc and stick a spiral comb down the side. If you think image isn’t important why do you want to waste time making it into a book?

People judging a book by its cover? Forget that. The cover IS the book. The stuff in between is just padding whose sole purpose is to separate the front cover from the back.

Get the free e-book ‘How to Make Your Book Look Rubbish‘ here: www.sunmakers.co.uk

Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.

Turn your Blog into a book:
www.blogtobook.co.uk 

Book Ayd to speak at your event.
For more interesting info see:

www.sunmakers.co.uk
www.aydinstone.com



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One comment on “Image is everything

  1. This made me laugh – especially the bit about “How did they do it?” but once again, you’re so right Ayd.
    All of Seth Godin’s marvellous words are freely available on line but I still buy his perfectly proportioned, cleverly designed books because they make me *feel* that I’ve got something special.
    Everything we buy, even a PR story like the Royal family, is an emotional purchase and books have a long emotional history for many people so it really isn’t about the content, its about the promise and that is signalled, for good or bad, by the cover.
    Its obvious from your designs that you understand this implicitly. When I’ve written mine I’ll be coming to you!

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