If you were to meet your ideal client…
Your best suit you’d probably wear
You’d make sure you shaved neatly, applied makeup discretely
Not forgetting to brush or comb your hair
You’d put on a good show, and let the client know
While professionally showing you care
And yet when your brand meets your ideal client…
Everyday and everywhere
Does it look tired and sloppy with badly worded copy
What does your client see when you’re not there?
Are there opportunities lost and you’re left counting the cost
Because of a message your brand wouldn’t share
The Kudos Effect 