Why people don’t write their business book

The main reason people spurn the idea of writing their own business book is the often erroneous belief that they can’t see a connection between their business and a book. They can’t see how it could serve their business by being about something people will want to read. I’ve helped quite a variety of business people write a book, from many different industries and specialist areas where you wouldn’t have immediately thought it would work, and yet it has.

The main reasons people don’t start their book are because they:

– Don’t have what they think is a good enough idea
– Don’t think they have enough material
– Think they have too much material and don’t know how to structure it
– Don’t think it’s important enough to allocate time to
– Just don’t like writing
– Think they’re no good at writing
– Think the process is too complicated or will take too long
– Fear of success, it could take them out of a comfort zone
– Laziness and lack of discipline
– Don’t know how to do it

All of these can be condensed into one straightforward and damming reason:

People don’t write and publish their own book because they don’t think they’re good enough.

By that I mean they think their business knowledge is not really very good and/or they are not very talented. This is the same reason people don’t do anything; the secret fear of not thinking they’re good enough.

If you really do believe your business is no good and that you are useless at it then we probably can’t help you. You need to go and read some other experts books and learn something. Go and visit a psychologist and get to the bottom of why you feel so useless.

But if there’s a glimmer of hope that you do have some expertise or knowledge that is of value to people then everyone of those reasons listed above can be overcome.

So why write a book? The more you think about it the obvious it becomes. If you have a book about your expertise it makes you look even more like you know what you’re talking about. It will mean you’re more likely to be thought of as the main expert on your topic. You’ll get more bookings, more clients, more PR and more opportunities as a result. You might even make money directly from selling the book too.

If you have information, be it data, an opinion or case studies, that help people understand your offering to help turn them into an informed buyer of your products or services, then creating a business book is for you.

Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.

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