Of course you’re likely to hire an agency of some description to create your graphic designs. Perhaps you have an in-house team. Whatever you do, make sure you don’t outsource your creativity too. You need to use your creativity and inventiveness to interface with the technical skills of a professional designer. Don’t leave it to them. That’s when things go wrong. The design may be ‘award winning’ or pretty – but does it work? Does it sell?
Remember: You are a creator. You are an artist. You are the designer of your product or service. Get the right team around your to technically realise your ideas, but don’t relinquish your creative control to an external designer or anyone else.
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