Keeping control of your creativity

Of course you’re likely to hire an agency of some description to create your graphic designs. Perhaps you have an in-house team. Whatever you do, make sure you don’t outsource your creativity too. You need to use your creativity and inventiveness to interface with the technical skills of a professional designer. Don’t leave it to them. That’s when things go wrong. The design may be ‘award winning’ or pretty – but does it work? Does it sell?

Remember: You are a creator. You are an artist. You are the designer of your product or service. Get the right team around your to technically realise your ideas, but don’t relinquish your creative control to an external designer or anyone else.

Call us today on +44(0)1865 779944 to discuss how we can turn your expertise into a brand or create a book with selling power.

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