If you were to meet your ideal client… Your best suit you’d probably wear You’d make sure you shaved neatly, applied makeup discretely Not forgetting to brush or comb your hair You’d put on a good show, and let the client know While professionally showing you care And yet when your brand meets your ideal client… Everyday and everywhere Does it look tired and sloppy with badly worded copy What does your client see when you’re not there? Are there opportunities lost and you’re left counting the cost Because of a message your brand wouldn’t share
